A page-by-page plan for renewing geminiampm.co.uk on the AMPM group design system — without losing the search ranking earned to date. The renewed design is a re-skin within the existing WordPress install: every ranking URL stays exactly where it is, every title and meta description is preserved, and no redirect is needed for the pages that carry equity today.
Every live address — including the deep service children and sector pages — keeps its exact slug. The renewed templates render onto the same URLs. Nothing 404s, nothing needs a redirect.
Page titles, meta descriptions, OG/Twitter tags and canonical URLs carry over unchanged. Where copy is sharpened, the target keyword stays in the H1 and first paragraph.
The seven pillars and their child pages remain as individual, indexable pages. Thin pages are strengthened, never deleted — pruning is what loses rankings.
The new navigation and in-body links point to the same destinations, preserving the internal link graph and crawl paths Google already understands.
The existing llms.txt, llm-info, XML sitemap, robots directives and schema markup are retained and re-pointed at the renewed templates.
Staged on a preview, validated against this map, then published in a single switch — with Search Console and analytics watched for two weeks after.
Live URL on the left, the renewed template that replaces it, and the action. KEEP means the URL is unchanged — the overwhelming default. Every URL below was verified against the live site in June 2026 unless marked Confirm.
The renewed design is deliberately template-driven, so the existing WordPress page tree drops straight in — no page needs a bespoke build, and nothing has to move. Each live page type maps to one reusable template:
The 7 top-level service pages. Hero + child-service grid + “why now” + projects + sectors + CTA. WP: page template.
The ~40 deep service pages reuse the same pillar template (hero + scope + projects + CTA) minus the child grid. One template, not forty.
The 8 /sector/…/ landing pages. Hero + tailored scope + relevant services + CTA.
Blog posts (at root) + the /news-overview/ index. Standard WP single + archive.
The /case-studies-category/…/ taxonomy — archive + single. Re-skin only; keep term URLs.
Home, About, Why, Contact, Request-a-consultation, Certificates, legal. Bespoke or block-built.
Because the build is a theme/template re-skin inside the same WordPress install, the page IDs, slugs, permalinks, menu structure, Rank Math titles/meta and uploaded media all stay exactly as they are. You are restyling how pages look — not rebuilding the site tree. That is the single most important factor in not losing ranking.
One intentional redirect is required (the security-remedial page is being moved to its correct section); otherwise no redirects are needed, because no other URL changes. This register records that move plus the structural quirks to leave alone.
· Security Remedial Works. Currently mis-filed on the live site at /passive-fire-systems/security-systems-remedial-works/. It belongs under Security, so the renewed site places it at /security-access-control/security-systems-remedial-works/. Add a permanent 301 from the old passive path to the new security path, and update any internal links. This consolidates it into the correct topical cluster and passes the existing ranking equity across.
· /passive-fire-systems/fire-alarm-remedial-works/ sits under Passive Fire but is linked from the Fire Alarm menu. Keep the URL, keep both menu links.
· The header “Sectors” link historically pointed to cleanducts.co.uk/sectors/ (a legacy/group target). The renewed nav points “Sectors” at the on-site /sectors/ index. Confirm the desired destination before launch.
· If any thin child page is ever merged into its pillar, add a 301 from the old child slug to the pillar here — and only then.
· Registered vs trading address. Companies House lists 30–34 North Street, Hailsham BN27 1DW; recent material shows a Burgess Hill address. Confirm which is correct for LocalBusiness schema, the footer and Google Business Profile (NAP consistency matters for local SEO).
· Phone number. Confirm the canonical number(s) for NAP consistency.
· Extra disciplines referenced on live pages — dry risers, emergency lighting, water-leak detection, fire-escape condition reports, kitchen-extract cleaning — may exist as their own URLs. A Screaming Frog crawl will surface any page not in this map so it inherits the right template and keeps its slug.
· Brand/partner logos (security: Genetec, Paxton, Hikvision; plus fire-alarm manufacturers) appear on live service pages — carry these across.
noindex anywhere by default.llms.txt / llm-info discovery resources./wp-content/uploads/ paths.